{"id":803,"date":"2021-07-03T23:41:34","date_gmt":"2021-07-03T21:41:34","guid":{"rendered":"http:\/\/robertkalweit.com\/en\/?p=803"},"modified":"2021-07-04T22:50:05","modified_gmt":"2021-07-04T20:50:05","slug":"how-do-i-combine-diverse-agile-competencies-in-a-single-brand-image","status":"publish","type":"post","link":"https:\/\/robertkalweit.com\/en\/2021\/07\/03\/how-do-i-combine-diverse-agile-competencies-in-a-single-brand-image\/","title":{"rendered":"How do I combine diverse agile competencies in a single brand image"},"content":{"rendered":"\n

I have been working as a freelance agile coach for 4 years and have had the pleasure of working in many different companies<\/a> . My area of \u200b\u200bresponsibility is as colorful as the companies themselves. For almost as long, I’ve wanted to have a professional logo created for my professional appearance. But how was a logo for an agile coach supposed to look like?<\/p>\n\n\n\n

With graphicsson<\/a> from Berlin K\u00f6penick<\/a> I have found a competent partner to implement my logo ideas. I want my network, interested companies and colleagues to see at a glance what I stand for:<\/p>\n\n\n\n

The assignment<\/h2>\n\n\n\n

What do you put in a logo for an agile coach? I support teams and their projects through my work and thus make both more successful. I support projects through the consistent application of Scrum, I bring teams together through the application and mediation of non-violent communication. My idea was therefore a combination of the 2 iterations in Scrum (the sprint and the day), as well as the interactions that teams and individuals have.<\/p>\n\n\n\n

\"Scrum
One of the early Scrum schematics, Mike Cohn @ Mountain Goat Software<\/figcaption><\/figure>\n\n\n\n

The focus of what I do is working with people. Different people in different organizations find themselves in a multitude of situations and need individual support. This is precisely why the range of my services<\/a> is wide and of course I want to represent the most important aspects of my work in the logo: Agile coaching, ScrumMastery and product ownership. In addition, I offer classic project management – always based on Agile values. Short-term trainings and (workshop) moderation should not be missing either.<\/p>\n\n\n\n

There is also a difficulty: I am a sole proprietor, a freelancer. I am my organization. My organization has no name other than my name. So my name has to be part of the logo.<\/p>\n\n\n\n

Design phase<\/h2>\n\n\n\n

People, cooperation, many details of creative work should be recognizable in detail and yet presented as a harmonious whole. Not an easy job for the graphicsson team. Nevertheless, some good drafts came together quickly:<\/p>\n\n\n\n

\"Logo<\/figure><\/div>
\"Logo<\/figure><\/div><\/div><\/div><\/div>\n\n\n\n

The draft that ultimately led to the new logo combined<\/p>\n\n\n\n